Recently, more and more German e-commerce businesses have been choosing Poland as their logistics base. But why? As the industry grows, online stores are looking for ways to stay competitive, cut costs, and optimize logistics – without compromising service quality. That’s where Poland comes into the picture. Let’s break it down.
Lower Costs = Big Savings on Fulfillment Services
One of the top reasons German Ecommerce brands are moving logistics to Poland is simple: cost savings.
The German e-commerce market is massive but highly saturated – estimated to generate €94.5 billion in 2024 and projected to hit €141 billion by 2029. With global giants like Amazon.de dominating the scene, competition is fierce. The pressure is on online stores to control shipping costs and manage the supply chain efficiently.
This is where Poland steps in as the preferred logistics hub, offering substantial cost savings, particularly in handling.
Warehouse labor in Poland is significantly cheaper, with wages averaging €7 per hour, compared to €14 in Germany. This allows companies to cut labor costs by up to 50%, leading to overall fulfillment savings of 30-40%, depending on the scale and complexity of operations.
Same Speed and Access to All of Europe
Even though you’re saving money on handling, fulfillment centers in Poland such as Omnipack can still offer fast delivery times, so you don’t have to compromise on speed.
Germany is home to a rapidly growing online shopping culture, with nearly every adult shopping online and over 20% of customers making purchases multiple times a month.
Fast shipping is an expectation, not a luxury.
At Omnipack, we understand the importance of expedited services. We enable 1-day shipping to Germany and 1-4 day delivery across the European Union, ensuring that businesses can offer their customers the same service speed they would expect from a German-based warehouse – but at a fraction of the cost.
From our fulfillment center in Poland (located next to the German-Polish border), we serve Germany as our primary market outside of Poland.
61% of our clients ship to Germany and 86% of our German merchants use Omnipack for cross-border shipments across Europe – both Western and Eastern Europe. This underscores Poland’s pivotal role in supporting German web shops in their international growth.
Modern Fulfillment Infrastructure and Processes
Poland’s logistics market is a modern and dynamic alternative to Germany’s often saturated fulfillment landscape.
For years, Germany’s thriving e-commerce sector led to an overload of fulfillment centers, many of which had little incentive to upgrade. The result? Outdated infrastructure, inefficient fulfillment services, limited flexibility, slow adoption of new technology, and subpar online integrations.
In contrast, Poland’s younger logistics market has invested heavily in cutting-edge solutions. Warehouses are equipped with state-of-the-art technology, well-organized processes, and streamlined operations that reduce errors and improve efficiency. Plus, with less congestion in the market, Polish fulfillment centers offer more flexibility and room for growth.
When German businesses visit Omnipack’s fulfillment center in Poland, they’re often surprised by the level of automation, efficiency, and modern technology we employ – far exceeding expectations.
Personalized Service and Flexible Solutions
Another big reason German online sellers are choosing to outsource fulfillment to Poland is the flexibility and comprehensive support offered by Polish fulfillment centers.
In Germany, some fulfillment centers can be a bit rigid, with a "take it or leave it" attitude, particularly for smaller businesses. An online store shipping 10,000 orders per month might not be considered significant, leaving any additional requests with a blunt “no, that’s not an option”. They’ll get a one-size-fits-all solution with little room for customization.
At Omnipack, we take a different approach.
We understand that every business has unique logistics needs, so we provide flexible, tailored solutions for both B2C and B2B fulfillment.
With a client-focused approach, we accommodate specific requests and shipping needs, offer competitive pricing, and comprehensive support for web shops. While not every request can be met, we go the extra mile to ensure our merchants’ success. This personal touch and customized fulfillment services make Poland particularly appealing to mid-sized online stores from Germany.
Matching the Standard Services Offered in Germany – German-Speaking Support, German Return Address, Klein Paket
If you’re worried about language barriers when working with a fulfillment provider in Poland, there’s no need to stress. At Omnipack, we offer German-language support, ensuring smooth communication and eliminating operational hurdles.
Plus, we match the standard fulfillment services that businesses are used to in Germany, including Klein Paket, a cost-effective shipping standard with DHL tracking for small items, and a German return address – a crucial feature, especially in sectors like fashion, where return rates are as high as 30%.
Your customers won’t notice any difference in shipping costs or processing times compared to using a domestic German provider, making the transition to Poland completely hassle-free.
A Gateway to Central and Eastern Europe
Poland’s location is a major perk. Beyond serving German and other Western European countries efficiently, Poland offers unparalleled access to the rapidly growing Central and Eastern European e-commerce market.
Historically, CEE wasn’t considered a major player in e-commerce, so German fulfillment centers didn’t establish strong connections and cost-effective shipping solutions to compete in this region. But that has changed!
CEE is now a key market with enormous potential. This makes Poland a much more strategic choice. From Poland, businesses can access CEE markets such as the Czech Republic, Slovakia, and Hungary at costs that would be unattainable from Germany. Additionally, Poland itself isn’t just a logistics hub anymore – it’s an e-commerce market in its own right that you can tap into without breaking the bank.
Thanks to Omnipack we could accelerate our expansion into Eastern Europe. Omnipack’s professional work, setup, and knowledge have enabled us to quickly add new markets to our e-commerce platform without worrying about how to run the fulfillment setup.
Esben Kristoffersen
Co-owner, AUSTRALIAN BODYCARE
B2C and B2B Fulfillment – Leading Marketplaces and Retailers
E-commerce is shifting – not just in scale but also in focus. Many e-commerce sellers are expanding into the B2B sector to drive further growth. Why? Because the B2C market, although still strong, has slowed down since the pandemic.
At Omnipack, we’re fully integrated with 30+ leading retailers and marketplaces including Amazon, Zalando, Douglas, Sephora, and H&M, allowing brands to scale seamlessly across Europe. We have well-established B2B operations, a vast network, and deep expertise in freight and storage management. We understand the unique requirements for preparing orders to meet the standards of top retailers and marketplaces. This allows German businesses to scale quickly and efficiently across both B2C and B2B channels, which is crucial in today’s complex and interconnected e-commerce environment.
Why German E-commerce Businesses Trust Omnipack's Fulfillment Center Poland
The growing trend of German e-commerce businesses choosing a fulfillment center in Poland makes sense when you look at the advantages: cost savings, modern infrastructure, personalized service, and access to new markets, among many others.
Omnipack is at the forefront of this transformation, helping businesses manage costs while maintaining fast, reliable, and scalable logistics solutions.
Omnipack in numbers:
30-40%
lower fulfillment costs than in Germany
10 million
parcels shipped
100+
satisfied online stores
40+ countries
where we deliver orders
1-day delivery
to Germany, Poland, and Czechia
1-4-day delivery
to other European countries
2 warehouses
modern and eco-friendly warehouses in strategic locations
30+
retailers and marketplaces
99.96%
perfect order ratio
5*
dedicated German-speaking support directly from our warehouses
By partnering with Omnipack, you can manage logistics, maintain fast delivery times, expand into new markets, and enhance operational efficiency. We’re more than just a fulfillment center – we’re a trusted partner supporting e-commerce growth since 2016.
