If you run an online store, you know how much work has to be done when it comes to configuration, promotion, and analytics. Promoting and developing an online store is a full-time job. Whether you’ve just started or have been running an eCommerce business for months, you’re sure to want to know ways to make your work easier. And that’s what we’ll talk about in this article. We’ve made a list of twelve tools that come in handy for eCommerce marketing and analytics.
Our list consists of tools to help you with various aspects of managing an online store. We have marketing, analytics, supply chain, and customer service tools that will significantly enhance your everyday activities and, in some cases, automate them altogether. Let’s take a look at them!
Ecommerce tools: Marketing
Semrush is a tool created to optimize websites for search engines. It provides users with features such as:
- Suggestions of adequate keywords
- Estimations of SEO performance for specific key phrases (how difficult it may be to rank for them in the SERP – Search Engine Result Page)
- Support in SEO audit of your website.
All of these functions help users to boost traffic onto the website, achieve a higher search ranking, and identify opportunities for link-building purposes.
Ahrefs is an SEO tool used for getting higher rankings in the Google search engine. Its main functions include:
- Keyword rankings
- SEO audits
- A website’s link profile analysis
Ahrefs is also used extensively to perform keyword research for Google, Amazon, and YouTube. Users can also find content on a given topic that has performed well in the past (in terms of links and social shares).
MailChimp is an excellent email marketing and automation tool. Its main function is sending newsletters and automated emails with the purpose of growing business results. MailChimp provides users with a variety of pre-designed email templates. It also has built-in email analytics and features that enable email lists management.
Optimizely is a platform created for developers primarily for experimentation purposes. It’s used for building websites and running A/B tests on them. It includes features such as custom templates, a visual editor, developer tools, custom targeting, and prioritizing the audience. It also has a tool for web and mobile site adjustment. Optimizely provides users with API so that they can see experimental statistics in a single dashboard.
After a merger with Episerver in late 2020, Optimizely became a fully-fledged DXP (Digital Experience Platform) that allows you to keep your marketing and analytics activities in one place. If you’re looking for a comprehensive tool that will facilitate dealing with marketing, customer service, analytics, and web development–Optimizely is for you.
Hootsuite is a platform for social media management. With Hootsuite’s help, users can schedule their posts, monitor accounts, and reply to direct messages. It also provides users with thorough analytical insights.
Ecommerce tools: Supply chain
Veeqo is a cloud-based tool that is used for inventory management. Thanks to Veeqo, retailers can synchronize all their sales channels in one platform. Available marketplaces and eCommerce tools include Shopify, WooCommerce, OpenCart, Magneto, BigCommerce, eBay, Amazon, Walmart, and many others. Veeqo lets you manage orders, ship packages to customers, and handle returns. All in one place!
Oberlo is a dropshipping tool that lets you export products from Aliexpress and import them directly to Shopify stores. The app is available worldwide. However, you have to be aware that it has been constructed exclusively for Shopify stores. Oberlo provides users with features like product customization, pricing automation, shipment tracking, creation of product wish lists, and sales tracking.
Ecommerce tools: Analytics
Google Analytics is a web analytics tool created by Google and your absolute must-have. It lets users track website activity, including the duration of online sessions, bounce rate, and pages visited per session. With Google Analytics, you can assess your website's performance thanks to handy features like funnel visualization, users' geographical position, user sources, and other functions such as custom visitor segmentation. If you run an online store, Google Analytics will help you track sales performance and activity, site transactions, revenue, and loads more sales-related information.
Jungle Scout is a research tool created for Amazon sellers. It helps users to identify the most profitable niches, products, and keywords. The research feature uses the following parameters:
- Product category
- Listing quality score
- Average price
- Opportunity score
Junglescout offers users the entire Amazon product database, which can be narrowed down using filters to give you all the relevant information, for example, concerning demand, pricing, or rating.
Ecommerce tools: Customer service and pricing
Zendesk is a cloud-based tool that allows users to gather all interactions with customers in one platform. With the Zendesk customer relationship tool, companies can keep track of all support requests, respond to them quickly and monitor customer service effectiveness. Its key features include integrated call software, live chat, a support ticketing system, and an extensive knowledge base.
Skuuudle is a cloud-based price tracking tool. Data-driven analytics allows users to optimize their profit margins and increase market shares. Thanks to Skuuudle, companies can track and monitor competitive pricing across marketplaces around the world. Businesses are able to link and match products that are identical to the ones your competition offers. Skuuudle provides users with customized dashboards that can be used for setting periodical goals.
Dealavo is an online pricing tool that allows you to monitor prices in various sources (marketplaces, Google Shopping, other stores) and adjust your prices accordingly to maintain the highest rates possible. Thanks to the advanced AI-fueled algorithm, Dealavo works 24/7 and can do the entire job for you. All you have to do is set predefined rules (such as a position in the top 3 in the specific product category in Google Shopping), and Dealavo will take care of the rest.
So there we are. We’ve shown you twelve interesting tools that are sure to help you manage your eCommerce business. However, one word of advice: Don't overdo it with these tools. Just pick the ones you consider really helpful in your particular situation.
It's easy to get lost in the "eCommerce tools jungle". Believe us, the list of eCommerce and marketing tools available is extremely long. Obviously, you can't master all of them! That's why thorough research is vital. Take a look at the tools mentioned above, analyze their functions, and make an informed decision. We reckon a small/medium-sized online store should use no more than five different tools. This way, you can keep everything organized.